digital marketing Future Is Here- The Age Of UGC - Sachin Sharma, Head, Ad Sales and Customer Support, TikTok Ads

The last few years witnessed the first-time-internet users joining the social media bandwagon thanks to increasing internet accessibility and availability of adaptable platforms. We are in the times where new rules of engagement are set for Generation ‘Z’. These are the digital consumers who use short-form, are influencer-driven and native and make co-created content. User Generated Content (UGC) has become the new point of entry for first-time-internet users in India leading it to become the highest data consumer in the world.

digital marketing Future Is Here- The Age Of UGC - Sachin Sharma, Head, Ad Sales and Customer Support, TikTok Ads
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People & Blogs	Upload TimePublished on 8 Apr 2019

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